Thursday, 1 December 2011

Music Video Director's Commentary Script

We want our commentary to look very natural and conversational, so we're going to focus on a few key points we want to make but not directly read from a script.

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

  • love theme - through song and narrative, 
  • inspirations - Enrique - colours, included in story. Adele - black and white. Katy Perry (thinking of you) - in the mirror, sadness in black clothes, memories of bikes and picnics (locations)
  • technical elements: fades, vignette filter, handheld camera
  • alternative endings
  • mag advert: date, title, artist - rose
  • digipak - inspired by Roxy Music - letter on back page for track list, rose

How effective is the combination of your main product and ancillary texts?

  • all incorporate visual themes of love, love letters and the colours we used
  • sensitive, romantic image of artist to attract female target audience (image of perfect lover) 
  • rose  

What have you learnt from your audience feedback?

  • Our audience feedback was very valuable to us 
  • initial feedback: helped us be more realistic (1940s theme & rain) 
  • rough cut feedback: narrative easy to understand, convincing and adorable performance, needed better lip syncing, more effects, range of shots of Joe, visual+lyrics
  • alternative ending
  • positive final cut feedback: good use of colours/lighting to highlight emotions, good handheld camera, better visuals+lyrics

How did you use new media technologies in the construction and research, planning and evaluation stages?

  • Final Cut Express: helped create a productive, romantic music video (effects and filters)
  • Photoshop: 3 photographers in group, photoshop good  to use layers in mag advert/digipak, letters + roses, to highlight theme of album
  • blogger: helped to organise ideas and inspirations, and to recieve feedback
  • for fonts
  • HD cameras: sharp, realistic footage

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